Most business owners do not lose value because the business has no value. They lose value because the business was not prepared, documented, systemized, staffed, marketed, and positioned before the exit conversation began. This tool shows how targeted improvements can change the exit trajectory and potentially add significant value before a sale, succession, or transition.
Exit Value Accelerator
Executive advisory scoreboard for value acceleration, technician capacity, marketing ROI, buyer readiness, and estimated seller proceeds for Your Business.
Executive Scoreboard
Executive Summary
Marketing ROI now includes one-time startup costs plus monthly program costs across 90-day and 120-day windows. The first operational constraint is technician capacity. Troy Tanner should lead immediate recruiting so marketing acceleration does not overload the shop. Jim Parker should continue buyer-market execution while Bill Norton guides Chris Loewy through financial preparation, due diligence, offer review, and seller-side decision support.
Revenue & Profitability
Enterprise Value & Proceeds
Marketing Acceleration Summary
Value Acceleration Flow
Quick Instructions
Use currency, percent, and number fields below. The dashboard recalculates automatically.
Edit the owner roster, then choose the correct owner in each task or marketing row.
Use the spreadsheet-style marketing table to edit costs and conversions. ROI recalculates automatically.
Use the print button to save the current view as a PDF executive report.
Live Assumption Inputs
Business Information
Basic details about your business and this assessment.
Revenue & Growth Assumptions
These numbers define your current and future revenue goals, alongside your shop's physical and staff capacity.
Profitability & Value Assumptions
These metrics determine how efficiently revenue converts to profit, and the multiple applied to determine enterprise value.
Exit Cost & Tax Assumptions
Estimated percentages for broker commissions, advisory fees, legal/closing costs, and estimated tax rate.
Technician Capacity Assumptions
The cost to acquire a new technician and the expected monthly revenue they will generate.
Readiness Score
A manual override for your exit readiness score (0-100).
Changing these assumptions updates the valuation, readiness, proceeds, technician ROI, and marketing ROI sections automatically.
Editable Owner Roster
Exit Readiness Score
Primary lift: technician capacity, marketing execution, financial package readiness, and buyer process discipline.
Operations Capacity
Owner: Troy Tanner
Action: Launch recruiting immediately; strengthen Indeed presence, employee reviews, benefits story, tool allowance, 401K, and career-path messaging.
Technician ROI Calculator
| New Technician Annual Cost | $85,000 |
| Monthly Revenue Capacity Added | $25,000 |
| Annual Revenue Capacity Added | $300,000 |
| EBITDA Contribution | $84,000 |
| Estimated Value Increase | $336,000 |
| Payback Period | 1.0 years |
Seller Net Proceeds
| Target Enterprise Value | $1,568,000 |
| Transaction Costs (13.0%) | -$203,840 |
| Estimated Taxes (20.0%) | -$313,600 |
| Estimated Net Proceeds After | $1,050,560 |
Marketing ROI & 90/120-Day Revenue Acceleration
How to use: edit the spreadsheet-style yellow cells for owner, startup cost, monthly cost, lead flow, close volume, and average RO. Green cells calculate the 90-day and 120-day cost/revenue/ROI picture.
| Initiative | Startup Cost | Monthly Cost | 90-Day Cost | 120-Day Cost | Leads/Mo | Appts/Mo | ROs/Mo | Avg RO | 90-Day Rev | 120-Day Rev | 90-Day GP | 120-Day GP | 90-Day ROI | 120-Day ROI | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| $13,000 | $16,500 | $39,690 | $52,920 | $24,608 | $32,810 | 89.3% | 98.9% | ||||||||
| $5,250 | $6,750 | $35,280 | $47,040 | $21,874 | $29,165 | 316.6% | 332.1% | ||||||||
| $8,500 | $11,000 | $28,800 | $38,400 | $17,856 | $23,808 | 110.1% | 116.4% | ||||||||
| $2,500 | $3,250 | $13,230 | $17,640 | $8,203 | $10,937 | 228.1% | 236.5% | ||||||||
| $4,100 | $5,300 | $0 | $0 | $0 | $0 | -100.0% | -100.0% | ||||||||
| $7,000 | $8,500 | $13,230 | $17,640 | $8,203 | $10,937 | 17.2% | 28.7% | ||||||||
| $8,000 | $10,500 | $26,460 | $35,280 | $16,405 | $21,874 | 105.1% | 108.3% | ||||||||
| $3,500 | $4,500 | $33,075 | $44,100 | $20,507 | $27,342 | 485.9% | 507.6% | ||||||||
| $2,700 | $3,500 | $11,025 | $14,700 | $6,836 | $9,114 | 153.2% | 160.4% | ||||||||
| $0 | $0 | $0 | $0 | $0 | $0 | 0.0% | 0.0% | ||||||||
| Program Totals | $8,800 | $15,250 | $54,550 | $69,800 | $200,790 | $267,720 | $124,490 | $165,986 | 128.2% | 137.8% | |||||
90-Day Critical Path Plan
| Timing | Task | Task Owner | Priority | Status |
|---|---|---|---|---|
